Welcome to Unit 1 influencers! Ready to make your content shine and understand how to do it? In this course, you'll discover effective lighting techniques that will make your videos pop and captivate your audience. Good lighting is essential; it enhances visual quality, sets the mood, highlights details, and directs viewers' attention where it matters most. Here, you can look forward to: - Introduction to basic lighting setups and common lighting equipment. - Practical examples of poor vs. good lighting - An explanation of lighting types, color temperature, and intensity. - Lighting and Color Theory: How lighting impacts the appearance of colors on screen and how to adjust settings based on skin tones and product colors Imagine transforming your setup into a professional studio with just a few adjustments! This course will cover everything from basic lighting setups to advanced techniques with natural and artificial light, along with tips for enhancing your visuals using filters and reflectors.

Welcome to Unit 2! When discussing natural light, it’s vital to understand how direction and intensity vary throughout the day, especially between golden hour and midday. Influencers can adjust their shooting schedules to maximize these effects. For artificial lighting, a focus on key, fill, and backlighting is important, with a module on 3-point lighting to achieve a professional look using minimal gear. Budget-friendly options like LED panels and household lamps are also great for influencers with limited resources. Here, you can look forward to: - Explore the strengths and nuances of lighting types. - How to balance and combine both natural and artificial light sources. - Consistency in Lighting: Techniques for maintaining a consistent lighting style across different videos to create a cohesive visual brand identity. - Lighting Angles: The effect of different lighting angles on the subject’s appearance and mood. By the end of this unit, you’ll have a solid understanding of both natural and artificial lighting and how to effectively use them to enhance your videos!

Welcome to Unit 3! Have you ever wondered what other types of resources can be used to enhance the lighting in your videos? In this unit, you can look forward to the following content: - Filters and reflectors: how can they be used to refine and improve your lighting? How to use them to achieve specific effects? - How to use bounce boards to redirect natural or artificial light and soften shadows. - DIY lighting hacks: Using DIY tools to enhance lighting and practical tips for applying filters.. - Consistency in Lighting: Techniques for maintaining a consistent lighting style across different videos to create a cohesive visual brand identity. - Lighting Angles: The effect of different lighting angles on the subject’s appearance and mood. - Shadow depth VS Color depth: the basic aspects of the chiaroscuro vs the basic aspects of the color theory. With this unit, you’ll master how to use appropriate lighting to engage your audience to your content!